Learn what all it takes to Go To Market in 3 weeks!
Don't miss anything that is easy to miss, with our Three Week Theory bootcamp.
Leave no stone unturned!
Plan Like You Never Did Before.
Go To Market Masterclass is excerpted from the author's new book in progress - Three Week Theory - a comprehensive 21-day workshop for startups that are working towards their product/business launch.
What Most People Get Wrong About GTM?
One basic difference. Many people often use the terms 'Go To Market' and 'Launch' interchangeably. While both are interrelated, they are not the same. A GTM strategy can be used for several scenarios, even as a part of routine marketing operations; a launch would just be a part of a larger strategy not limited to the Go To Market strategy alone.
Simply put, you're not doing it right if you're:
Say Goodbye to Instinctive Decisions.
Here are 3 horrible pitfalls for any CEOs.
Bad Habit #1:
Going by instincts
While there is nothing wrong about following your instincts, the major problem is relying only on them, and not backed by research.
Bad Habit #2:
Not validating your solutions
Develop MVP, try beta, listen to your early customers, and be proactive in delivering solutions that they may love or hate, and yet would find difficult without it.
Bad Habit #3:
Not planning systems & processes
Build processes to ensure unity in command & direction in your team. Set up standard operational procedures for each & every department, and work function.
Don't worry. We have it all covered!
This Go To Market masterclass is a three-week cohort, which you can either cover in just three days or in 21 days, depending on your schedule. The curriculum is designed to help you get a broader perspective on the overall scheme of things for your business. Once you complete this, you would be equipped to take a prudent decision towards developing your Go To Market strategy (and your launch as well).
Excerpted from Three Week Theory
Here's how it works...
₹ 1 Lakh Onwards
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